Why Beauty Salons Need a Dedicated Booking App
A beauty salon is a scheduling-intensive business. Multiple staff, multiple service types, different durations, colour treatments with drying time, colour + cut combos, nail appointments that can't overlap with certain treatments — coordinating all of this manually leads to errors, double-bookings, and client frustration.
A beauty salon booking app replaces the paper appointment book and the phone calls with an always-on, self-service booking system that respects all of your constraints automatically.
Features Beauty Salons Actually Use
Service catalogue with pricing
List every service your salon offers with its duration and price: women's haircut, men's haircut, colour treatment, highlights, manicure, pedicure, eyebrow threading, facial treatments, and so on. Clients see the full menu and book the exact service they want before arriving.
Stylist/technician selection
Allow clients to choose their preferred stylist or nail technician. If a client always books with a specific person, they can select them directly from the booking page. Availability is checked in real time — only slots where that specific stylist is free and working are shown.
Buffer time for colour treatments
Colour treatments require processing time that the client spends at the salon but the stylist spends on other tasks. BookPoint supports split-time services: for example, a "Full Colour + Blow-Dry" can be configured as 30 minutes active stylist time (colour application), 45 minutes unattended (processing), and 40 minutes active stylist time (wash + blow-dry). The stylist can be assigned to another client during the processing window.
Deposit to reduce last-minute cancellations (coming soon)
Long colour or treatment appointments are the most valuable and the most expensive to lose to a no-show. Booking deposit collection is coming soon — for now, 24h reminders with easy cancellation links significantly reduce no-show rates.
SMS and WhatsApp reminders
A 24-hour reminder reduces late cancellations by up to 40%. A WhatsApp message 2 hours before cuts last-minute no-shows by a further 20%. Both fire automatically with no manual effort. No more receptionist calling clients the day before.
Multi-staff calendar view
The dashboard calendar shows all stylists side by side, colour-coded. The owner or manager can see the full day's schedule at a glance, drag and drop to reschedule, and identify empty slots to fill with walk-ins or same-day bookings.
Setting Up BookPoint for a Beauty Salon
- Create your account — Sign up at bookpoint.net, select "Salon" as your business type.
- Add your services — List each service with duration, price, and which stylists can perform it.
- Add your staff — Create a profile for each stylist with their working hours per day.
- Embed the booking widget — Paste the 2-line snippet on your website. Add the booking link to your Instagram bio and Google Business profile.
- Enable online payments (Starter+ plan) — Connect Stripe to collect payments at booking time. Deposit collection coming soon.
Pricing
| Plan | Price | Best for |
|---|---|---|
| Free | €0/mo | Solo stylist, 1–3 staff, email reminders, booking page + widget |
| Starter | €24/mo | Small salon (up to 10 staff), SMS reminders, online payments, no branding |
| Pro | €59/mo | Multi-stylist salon, WhatsApp notifications, AI booking, custom colour branding |
FAQ
Can I accept walk-ins alongside online bookings?
Yes. The BookPoint calendar shows both. Walk-ins can be added manually by staff from the dashboard in under 30 seconds. They block that slot from further online booking automatically.
What if a client books a colour appointment and there's no drying time gap?
BookPoint's buffer time configuration handles this. You set the total service duration (including pre- and post-processing time), and the next bookable slot is automatically calculated based on that total.
BookPoint is the booking app built for beauty salons. Free for up to 3 staff, takes 5 minutes to set up.
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